Bodmin College Analysis

The College Magazine

Target Audience

The main target audience for the Bodmin College is School students aged 11-19 years old, both male and female. Also another main target audience is parents and guardians, which can range from C1-E social grade as Bodmin has a wide range of skilled and unskilled people. Also another main target audience this College Magazine is aimed at is people who are involved in the school, governors, teachers/staff and etc. These people are a secondary target audience who fall into the category of C-E due to how Bodmin is so demographic. 

The masthead

The masthead for the Bodmin College magazine is very uninteresting due to how it is the logo that is worn on the uniform is placed upon the magazine also. This isn't a very creative masthead like many of the magazines you'd purchase within a shop, that blend in naturally because of the themes and layouts provided. But the masthead also doesn't blend in with the image of corn slapped on top of the magazine, making it look even more dull and this could be inappropriate for the target audience because as they may not be aware of the purpose for the magazine.  

Layout

In terms of denotation the layout for this magazine is very poor as the images on the front cover are just 3 long shots that have been poorly taken and then perhaps zoomed therefore causing the pixelation. The picture is blurry and has obviously been taken on quite a low quality camera. Usually in magazines that you purchase in the shops there is only one main image that blends in naturally with the text and the colour scheme.

But then looking at the top of the magazine you notice a inappropriate image of some wheat/corn type plant which looks as if it’s just been slapped there. Therefore our target audience may just look it and refuse to read it due to the poor representation of the magazine cover.

In the layout images there is also more females in the cover, which may put many men in the target audience off from reading this magazine because it fits into the semantic field of older school years dancing and this may put 6^th formers off because of the stereotyping used in the magazine.

Colour

The colour of the magazine cover looks very dull and uninteresting due to the 80’s style that has been presented to the target audience. They clash and do not go well together making anything look naturally put together. Their also very dark and dull and makes the female dancers look very ‘off’ due to the colour of their skin and facial appearance, putting many females off from their self esteem as well as picking dance as an option in the older years.

Text

In terms of denotation for the Bodmin College Magazine’s font looks very simple and just slapped there as it is easily recognizable meaning the poor representation may put the target audience of reading this magazine and in a magazine you’d purchase in the shop it would never have an appearance such as this.

The text in the middle of the Bodmin College magazine is not easy to read and immediately alienates anyone who didn’t view the dance platform or take part and instantly may put most of the target audience off from reading this as not all of the target audience may be interested in the Dance Platform.