Friday 27 January 2012

Target Audience Profile For My Magazine

 
This image above is Kerrang's! idea of building an audience profile, so this will give me a general idea of what my target audience will need to keep the certain design style in mind. It states that the target audience Kerrang! are aiming for are “15-35 men who are young, individual minded and passionate consumers, an audience with attitude, passion and loyalty.”

The ideal theorists for this target audience would firstly be Blumer and Katz (1974) who in short state: “audiences read a text for a variety of purposes such as diversion (escaping reality), personal identity … surveillance (reading the text for informational purposes).” The second theorists to apply to this would be Stanley Hall (1904) who in short states: “adolescences aged from 14-25 are involved with criminal activity and sex.”

Audience Profile

This will be my ideal target audience profile that I have in mind for my magazine:

  • Age: 15-35
  • Gender: Men
  • Class: E-C1
  • Lifestyle: Young men that are passionate about the rock genre music and will be loyal to purchasing the magazine as a hobby. Also these young men will be strong and confident about their personal identity/appearance to the world, they will also have a adventurous and fun youth type lifestyle.





1 comment:

  1. Some good research here on the target audience of an existing product. It would have been improved with a more detailed discussion of the target audience of your magazine.

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