This image above is
Kerrang's! idea of building an audience profile, so this will give me
a general idea of what my target audience will need to keep the
certain design style in mind. It states that the target audience
Kerrang! are aiming for are “15-35 men who are young, individual
minded and passionate consumers, an audience with attitude, passion
and loyalty.”
The ideal theorists for this
target audience would firstly be Blumer and Katz (1974) who in short
state: “audiences read a text for a variety of purposes such as
diversion (escaping reality), personal identity … surveillance
(reading the text for informational purposes).” The second
theorists to apply to this would be Stanley Hall (1904) who in short
states: “adolescences aged from 14-25 are involved with criminal
activity and sex.”
Audience Profile
This
will be my ideal target audience profile that I have in mind for my
magazine:
- Age: 15-35
- Gender: Men
- Class: E-C1
- Lifestyle: Young men that are passionate about the rock genre music and will be loyal to purchasing the magazine as a hobby. Also these young men will be strong and confident about their personal identity/appearance to the world, they will also have a adventurous and fun youth type lifestyle.
Some good research here on the target audience of an existing product. It would have been improved with a more detailed discussion of the target audience of your magazine.
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