Analysis Of The Edinburgh Napier Magazine Front Cover

The Edinburgh Napier Magazine Front Cover

Target Audience

The primary target audience this publication is designed to represent is Napier graduates who, because they have degrees, most probably fall under A-C social class categories. This could be people all over the country of both genders who are 22+. The secondary target audience is relatives of graduates, lectures and students.

Masthead

The masthead for this magazine is very simple and appears more than once upon the on the front cover. This is appropriate for the target audience for this magazine because it will be easy to remember and stands out massively as the colour contrast of the red triangle stands out in the dull colours provided, white. Then again you could argue the dullness of this magazine is appropriate for the target audience as it shows that this new stage in their life is serious and time to be successful as its an opportunity of a lifetime and it also shows how its suitable for both genders who read this.

Images

In this magazine there is only one image to represent the Edinburgh university and the image looks as if its been edited to make more room for the masthead to make it stand out clearly to the audience with a white simple background. The established shot image of the university has the sunlight shining upon it as if the sun is rising for the morning, this could cannot that its trying to that this is the right university to go to if you want to be successful and could connote a fresh start. This is very appropriate for our target audience as it shows this magazine will probably provide all the information they needs to encourage them to enter this university in a positive manor.

Text

The text for this magazine front cover is very simple and plain with three different colours chosen to stand out in the established shot of the university making it easy to read. The text also all around the page instantly gives you an idea that if you are only interested in a certain area of the university like “News/Events/People/Benefits” and “This Years Highlights”, it encourages you to pick up the magazine. Therefore this is appropriate for the target audience as it shows that the boring style of this could connote how serious this time of their life is as well as encourage them to enter the university and it also shows how its suitable for both genders who read this.