FUTURE PLC
The company began in 1985 and have operations in the UK, US and Australia. They have created over 180 special-interest publications (Katz and Blumer 1974 theory target audience) and are passionately dedicated to their readers by making websites and events. Future PLC also are one of the market-leading positions in games, films, music, technology, cycling, automotive and crafts.
Their biggest selling magazines are:
· T3
· Total film
· Classic Rock
· Guitar World
· Official Xbox Magazine.
The most popular websites the company own are:
· GamesRadar.Com
· BikeRadar.Com
· TechRadar.Com
· MusicRadar.Com
· PhotoRadar.Com
· CyclingNews.Com
The company obviously provide a wide range of magazines to target a variety of audiences, especially the audiences who fall under the Blumer and Katz 1974 theory; as they claim “audiences target a specific magazine for purposes such as: diversion, personal identity …. and surveillance.”
Future PLC have attracted over 23 million visitors on their websites and host 27 annual concerts that will attract a very large amount of people. Their publishing in over 90 countries internationally and therefore this makes them the UK’s number one exporter and licensor of monthly magazines.
Classic Rock
The first issue of Classic Rock was published in 1998 and it was featuring Guns N Roses and the journalist who was insulted by the band’s main singer (Axl Rose) with the track called “Get in the Ring” on Guns N Roses “Use Your Illusion 2.” The journalist was called Mick Wall. Immediately this first issue attracted a large audience because of the main storyline behind the successful band and the popular rock album.
But as the magazine became to become even more well-known/successful it began to feature more successful huge bands such as Bon Jovi, Iron Maiden, Aerosmith and etc.
The idea of Classic Rock originally started off as a one off idea, but after a short period of time it became one of the UK’s best selling music magazines and has attracted much attention as well as respect of many of the Classic Rocks biggest names.
In September 2012 it published its 150th issue and now has a higher circulation than the NME magazine.
Classic Rock has become so successful that it even hosts its own awards ceremony called “The Classic Rock Roll of Honour Awards.” An annual awards programme that began in 2004.
Annaleigh Benn
Another good piece of research here on another magazine company. Again demonstrating your awareness of the importance of institution and your research into similar products.
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